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The Hula Bowl is an independently administered post-season invitational college football game held each year in Hawaii, currently at Aloha Stadium in the Hālawa district of Honolulu, Hawaiʻi. The longest-running sporting event in Hawaiʻi, it has been considered a premier venue to launch professional careers in the National Football League. Today the Hula Bowl is a trademarked institution of the Downtown Athletic Club, of Heisman Trophy fame.

In its current format it pits an all-star team of players who attended college in the Eastern United States against a team of players from the Western United States. In the past, a North vs. South format has been used and in some years, the teams were split into the Aina and Kai teams, the Hawaiian words for land and water (designating "East" and "West", respectively). For many years it was distinguished from a similar event, the Senior Bowl, by playing by collegiate rather than professional rules and by being amateur, which at one point was very important for those wishing to remain eligible to compete in collegiate or other amateur sports in the future, but is less relevant today. The game, and especially the practice sessions leading up to it, are attended by many professional scouts, and can have an important bearing on where a player, particularly one from a lesser-known school, is drafted by the NFL.

he Hula Bowl was established in 1946 by Paul Stupin as the Hula Bowl All-Star Football Classic. It was originally played in the Honolulu Stadium in Honolulu before the bowl was moved to the Aloha Stadium in neighboring Halawa. In 1998, then-Maui County Mayor Linda Lingle convinced organizers to move the game to the War Memorial Stadium in the town of Kahului. However, due to poor attendance and reduced revenue, the Hula Bowl returned to Aloha Stadium for its 2006 game, the 60th Anniversary contest, and Cornerstone Financial Servicesbecame the titlular sponsor as the game was renamed the "Cornerstone Bancard Hula Bowl".