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She has given away free cars, household must-haves and now, millions of dollars. If there’s one thing we know about Oprah, it’s that she seems to thrive on giving, giving and more giving. On Sunday, her new show Oprah’s Big Give will premiere on ABC. The show encourages people to “pay it forward” by handing large chunks of cash to average people. The catch is, those people have to compete for the most creative way to make other people’s dreams come true. Oprah’s clever idea is an effort to make the world a happier place. I guess now all she needs is Mickey and a princess.

Oprah will surely make her money back, but the show’s charitable basis will also boost her public image. The show is noticeably original and reminds me of one of my favorite movies, Pay It Forward. In the past few weeks, I have seen Oprah grace magazines covers and Web pages. The show has upgraded her status from superstar to superhero.

From her annual Christmas giveaway to aiding children in Africa, Oprah has mastered the art of public relations. Now, what would happen if there were no magazines, television crews or cameras? I do love how Oprah has used her money, fame and resources to help people around the world. I can’t help but wonder whether her thirst for the public spotlight has given her incentive to launch the philathrophic reality show. Looks like even big names feel the need to remind us that they care.

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